At my company, we stick to 900 pixels in width. Microsoft Paint allows for quick image conversion down to the desired pixel size. There are several tools that you can use to reduce image size without compromising on quality. Cutting image sizes in half or to a third of the original size makes an impactful difference on your page. Google penalizes web pages with slow load times, and image size often impacts load time. Remember that online users access the internet on a variety of devices and their online access and data speed will vary. Make sure your images are easy to load on all devices. That makes it important for you to use alt tags for all of your images and to include descriptions as part of the alt tag.Ĥ. They make it possible for Google bots to “see” the image and understand what it is. For example instead of “infographic 1,” the image will boast a full description, such as “New York Minimum wage schedule 2017-2020, all job functions.” This will also help reinforce the topic of your page for SEO rankings.Īlt tags are embedded in the HTML part of your website. Instead of 8234497233.jpg, try renaming the image to include the specs and name of your product.Īt my company, our image names function like detailed descriptions. This provides you with unique images and social proof.Ī name that is listed as a file or image number doesn’t give any information to Google robots. Encourage follower feedback and interaction. ![]() To curate original images, run a campaign where customers can submit photos of themselves using your products. Most consumers can identify stock images and are less likely to click on them. In addition, stock images aren’t compelling for consumers. That makes it difficult for them to rank high in image search. ![]() Stock photos are often found on multiple websites. That means if you are using stock photographs, you aren’t contributing to the variety of online images. It can even identify individuals in photographs. Search engine technology can identify similar or identical images in most cases. There are several steps that you can take to help your images rank higher in Google’s image search results. There are many things that marketers do to enhance their SEO rankings, and a lot of those tasks relate to the images on the website and affect image ranking. Google robots index web pages and look at many clues to determine their topic and relevancy. Ranking for image search could mean an increase in organic traffic via your images. All of the images that I clicked on took me to a product page. That puts your brand, your product and your service in front of an audience that may have never found that webpage elsewhere.įor example, I searched Google for a variety of keywords, such as “tents.” Many of the top-ranking images were for websites that did not show up on the top page for a regular Google search. Users can click on “visit page” or the image and be taken directly to the webpage that houses the image. And it's possible to have a product image rank high in Google’s image search before your product page ever ranks in regular SEO results. It provides a chance to get in front of potential buyers searching for images for a particular product. That means many of your organic visitors likely started with an image search. That’s because 72% of search engine users regularly search for images before making a purchase. ![]() This may seem like a small change, but it is a game-changer for websites.
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